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The Goldenberg Group’s People Helping People Foundation Is Honored For Its Community Support

Event details:

The International Council of Shopping Centers (ICSC) has recognized the People Helping People Foundation with the 2016 ICSC Foundation Eastern Region Community Support Award for its efforts to collect clothing for homeless and low-income children in Greater Philadelphia.

People Helping People earned the award for its partnership with Cradles to Crayons, a non-profit dedicated to helping area children living in poverty.

Our “Metroplex May Day” clothing drive at The Goldenberg Group’s Metroplex Shopping Center in Plymouth Meeting brought together corporations, schools, retailers, individuals, families and local community organizations to meet the children’s needs. The third annual Metroplex May Day, held May 20 and 21, received1,455 13-gallon bags filled with clothing and other essentials, which will serve 2,184 children.

“The Goldenberg Group is honored by the ICSC's recognition. But our true reward comes from the overwhelming community response,” said Ellen Lissy Rosenberg, The Goldenberg Group’s Director of Civic Engagement.

To increase the event’s success, People Helping People and Cradles to Crayons added the “Battle of the Schools,” a friendly competition between four nearby schools which generated a remarkable 58% of the total number of 13-gallon bags collected at last year’s event.

Image credit: Cradles to Crayon

Since 1987, The Goldenberg Group has built a reputation as one of Philadelphia's top developers of complex, transformative real estate projects, from the Metroplex in Plymouth Meeting to high-end condominiums such as The Ayer on Washington Square and luxury homes such as Haverford Reserve. TGG is committed to positive transformation through its real estate activities, community partnerships, and charitable activities in the United States, Africa and beyond. For more information, visit

The People Helping People Foundation is the philanthropic arm of The Goldenberg Group. It’s monthly volunteer events and partnerships with community groups help support public education, improve neighborhoods and create positive change in the City of Philadelphia. People Helping People also has extensive programs in Kenya and Ivory Coast to support education, health, microfinance and community building. Learn more at

ICSC is the global trade association of the shopping center industry, with more than 70,000 members in over 100 countries. The ICSC’s Community Support Award recognizes social responsibility and community outreach efforts by shopping centers, their management companies or developers. The People Helping People Foundation received the award in Las Vegas on May 22 at the annual RECon show, the world’s largest retail real estate exhibition.  As a regional winner, People Helping People has been entered into the Albert Sussman International Community Support Award competition. The foundation also received a $5,000 grant for its partner charity, Cradles to Crayons. For more information about ICSC visit

Cradles to Crayons collects new and gently-used children’s items through grassroots community drives and corporate donations, and provides homeless and low-income children with the items they need to thrive at home, school and play. For ways to engage, visit

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